The dealership sent customers the survey in the mail with a return label and a penny (“back when you could still buy something with a penny,” says Jay). Maurice Schwartz, the founding dealer and Jay’s great-grandfather, created an early customer satisfaction survey. If we take care of our employees and they take care of the customers, it’s a pretty good circle.” “You need to make sure your people feel comfortable, safe and happy coming to work. “My dad knew you need to take care of your people,” Jay says. Schwartz Mazda started having more outings and, in Jay’s words, “having more fun.” The office administrators were given Nerf guns to fire at any especially pesky coworkers, and the dealership started hosting beer pong tournaments and comedy shows to benefit local charities.ĭespite having added such changes, Jay gives family members before him credit for establishing a caring management style. When I got back to the family business, I said I’m going to change the culture.” “I wanted us to also be employee-centric. “We’ve always been extremely customer-centric,” Jay says. Jay wanted Schwartz Mazda employees to be the latter. In his opinion, the big difference between the two was how they treated their staffs: as cogs in the machine or as valued team members. Jay joined his father, Jon, at Schwartz Mazda after working in the corporate world at large accounting firms as well as nimble start-ups. “It’s as close to being a start-up as it can be,” he says. But Jay Schwartz, fourth-generation dealer of this family-owned store, thinks of the dealership in more contemporary terms. Founded in 1919, Schwartz Mazda in Shrewsbury, N.J., boasts an on-site museum.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |